Done-for-you perception research.
Tell us what you need to learn. We design the study, field it, run the analysis, and walk you through what your audience sees.
University, government, or research institution? Pricing works differently for you. See research & institutional pricing.
Internal Stakeholder Study
For leadership and project teams that need to get on the same page.
Up to 10 participants
- Scoping call to frame the question
- Boards designed from your material
- Up to 10 participants
- Audience Perception Maps & alignment scores
- Semiotic analysis
- Full report & readout call
Companywide Study
For organizations that need alignment beyond the leadership team.
100 to 500 participants
$20,000 for 500 to 2,000 participants
- Everything in the Internal Stakeholder Study
- 100 to 2,000 participants
- Department & role segments
- Resonance & resistance maps
- Executive summary for leadership
External Audience Study
For perception research across the audiences outside your walls.
From $20,000
Scoped by audiences & segments
- Scoped to your audiences & segments
- Participant recruitment handled by us
- Segmented Audience Perception Maps
- Cross-segment analysis
- Full report & readout call
Every study starts with a scoping callPay by card or invoice after the call
What's in Each Study
| Internal | Companywide | External | |
|---|---|---|---|
| Participants | Up to 10 | 100 to 2,000 | Scoped |
| Scoping call | ✓ | ✓ | ✓ |
| Study design & fielding | ✓ | ✓ | ✓ |
| Audience Perception Maps | ✓ | ✓ | ✓ |
| Alignment scores | ✓ | ✓ | ✓ |
| Semiotic analysis | ✓ | ✓ | ✓ |
| Full report & readout call | ✓ | ✓ | ✓ |
| Audience segments | — | Departments & roles | Custom segments |
| Participant recruitment | — | — | ✓ |
| Executive summary | — | ✓ | ✓ |
| Price | $7,500 | $12,500 or $20,000 | From $20,000 |
Get Certified to Run It Yourself
Certification licenses you to run audience perception mapping studies on the Constellations platform.
Individual
For independent researchers, strategists, and consultants.
Renews at $5,000 per year
- Training on the method & the platform
- First year of platform access included
- Run studies for your own clients
- Certified partner listing
Agencies & Internal Teams
Licensing for agencies, and for brands that want the tool in-house.
Scoped
Priced by team size & use
- Training for your team
- Platform licensing
- Multiple certified seats
- Certified partner listing
Frequently Asked Questions
What's an APM?
An Audience Perception Map. It's what Constellations produces when we run a study: a visual map showing where your audience's perceptions cluster, align, or diverge.
What happens on the scoping call?
Thirty minutes. We frame the question you need answered, settle who the participants are, and set the timeline. After the call you get a payment link or an invoice, and work starts on payment.
Who are the participants?
For internal studies, your own people. For external studies, we recruit segmented audiences appropriate to the project: customers, members, social audiences, or the public.
What do we need to provide?
A conversation and a point of contact. We design the boards, field the study, and run the analysis.
How do payments work?
Card or invoice, after the scoping call. Studies at $20,000 and up can split in two: half to start, half at report delivery.
Can we run studies ourselves instead?
Yes. That's what certification is for. Individuals can enroll directly. Agencies and internal teams are scoped by team size and use.
What does certification include?
Training on the method and the platform, your first year of platform access, and a certified partner listing. It renews at $5,000 per year.
What's the difference between approval and alignment?
Approval means nobody blocked the work. Alignment means everyone believes the direction is right and can defend it. Most projects achieve approval without alignment, which is why approved work often underperforms.
Book a Scoping Call
Thirty minutes. We frame the question, settle the audience, and you leave with a plan and a price.
Book a Scoping CallWe'll tell you which study fits. If none does, we'll say that too.
Still have questions? We're happy to help.